Thursday, 21 June 2007

Bob Monkhouse cancer ads


dailymail.co.uk

A very moving/powerful ad considering the history of Bob Monkhouse.

Created by: The Communications Agency (TCA) & Red Bee Media
Directed by: Steve Cope
Posted by at

6 comments:

Paddy McEntaggart said...

It would interesting to know what kind of support for this ad, Monkhouse's family gave, because I guess they would have been consulted?

22 June 2007 at 10:02
Alan said...

His wife had the final say on everything. The thing she picked up on was a bulge on the lapel of the suit.

See the full article

22 June 2007 at 11:35
Anonymous said...

I really like this, its probably the kind of thing he would have done if he could. But it really hits home as it has such a believeble feel, and by 'hearing' the opinions of someone who has suffered the greatest impact of an illness the message is so much stronger.

4 July 2007 at 15:20
Holly Mee said...

I have to say i did wonder how they had put together the ad t make it say what they wanted etc. But it has a good balance of humour but serious facts to make a point about the actual issue.

10 July 2007 at 14:28
Harleen said...

You have to rate his family for supporting and consulting to this ad, cant have been easy for them viewing, its been amazing executed, to the point of being freaky. They've done it true bob style with humerous undertones, but conveying a very serious message. I think this would make people stand up and take notice.

4 September 2007 at 14:41
Laura Slater said...

For my dissertation I want to pursue charity advertising-specifically cancer charities and the tone of voice of this advert would be great to analyse further. Cleverly put together and really moving. Unusual to use 'humour' in such advertisements but it works with this specific example.

25 September 2007 at 11:54

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