Agency: M&C Saatchi, Delhi, India
Creative Director: Vaybhav Singh, Anand Swami
Art director: Chaman Singh
Copywriter: Vaybhav Singh
Photo
5 years ago
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7 comments:
This is horrible!!! I understand the concept but why would this image be linked to a face scrub?!
the image and the tagline suggest something pretty sinister. dont feel this is a good or indeed suitable promotion for a beauty product, looks more like something for the NSPCC or a natural disaster charity.
I cannot understand why they would feel the need to use such a horrible image..it's a pointless shock tactic! They were clearly were just exploiting a powerful image to grab consumer attention. Tacky and shameful!
I understand that shock advertising is meant to grab your attention, and most of the time I can understand why its used. However in this case I just dont get it! I dont understand why that would make you go and buy the product, I agree very tacky.
Although I am a fan of shock tactics, I feel this image is highly inappropriate for the product it's trying to sell and only contributes to the belief that 'shock tactics do not work'. This is a shame, as used in an appropriate context to raise emotion and awareness for a cause, shock tactics can be very effective and create a positive impact. This advert is extremely insensitive and makes a mockery out of thoughtful design.
This is shocking!! is a disgusting and completely in appropraite manner! I cant believe anyone would try and profit from a natural disaster like that; this is highly insensitive and I believe they were actually allowed to print it. If if was to shock people into giving aid to help people then I could maybe understand but they've done it to advertise a beauty product.
Great piece of shock advertising there.
Although i dont see how this would be good for advertising a face cleansing product.
Seems like it would be better used for a charity or something.
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