This is a nice little site to promote IKEA's storage solutions. Great use of video, it gives a voyeuristic feel to the site, its beautifully simple in its execution.
http://www.kominigarderoben.se/
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5 years ago
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4 comments:
Really original take on a promotional concept to sell such a mundane item as a wardrobe! The tone of voice and visual style really suited the Ikea brand and was simply executed. I liked the way the site made a good attempt to appeal to different areas of the target market and position the brand within different 'lifestyles'.
I agree. The fact that different cultures are represented makes each room seem more interesting and worthy to watch. The colours are phenomenal and the interaction is simple yet quirky. Yet another great campaign by IKEA.
It definitely would appeal to a wide range of people, from different backgrounds and with different tastes, conveying they can cater for a wide spectrum of people. Definitely a slight voyeuristic feel but the interactivity makes the site very enagaging and all the more appealing. Think the the elevator theme on the right to navigate between rooms is a good touch
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