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5 years ago
Tuesday, 25 September 2007
Brylcreem 'effortless' by WCRS
Brylcreem is returning to TV screens for its first marketing campaign in three years, with an ad featuring the winner of a MySpace competition.
The 60-second TV spot, created by WCRS, began on MySpace through a competition challenging MySpace users to send in clips of themselves performing "effortlessly executed" tricks.
The ad was directed by acclaimed director, Fredrik Bond, who has directed ads for Adidas, Smirnoff and Lynx in addition to Moby's 'Bodyrock' music video.
First Aired: 07-Sep-07
Country: United Kingdom
Agency: WCRS
Client: Brylcreem
Creative Director: Yan Elliot and Luke Williamson
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5 comments:
This is such a great ad. It locks onto the carefree lazy attitude of young males and provides a clever contrast from the more preening and metrosexual route that male grooming ads often take. I can't beging to think how much planning went into making this video work. They managed to get the timing and accuracy right without losing the 'effortless' nature of the ad.
I really like this spot. I think it works well as the idea is simple, they take something that on paper seems complicated to do, make it appear effortless on camera, show a product being used at the beginning and reveal it at the end. Also, as Claire stated its a welcome break from ads like this Nivea for Men one.
Real nice. Very clean, simple and cute. Nice and relaxing to watch..
That's pretty cool. It works on the playful nature that we all have - that nature that is amused and amazed when thigns just fit into place like they do in the ad. It's so simple. Kinda reminds me of those Heath Robinson inventions, the ones where everything connects to everything else in a long chain to do something simple like open a door.
Soundtrack and the way it's shot are a bit derivative - we've seen that kind of style before with mobile phone adverts in particular, but nontheless, pretty good.
Great Ad. Its a really clever idea and works really well with the idea that young men will get around doing tidying, cooking etc in the easiest and convenient way possible.
And as Joe said, its really relaxing too watch. Everything flows and the music is calming too.
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